For some people, social media sites are great ways to keep in touch with friends and family. A great deal of the marketing for social media sites has cast them as useful business tools, as well. There are some real drawbacks to these sites as marketing tools compared to blogs. Wordpress premium themes that are designed for businesses provide many good examples of the advantages of a blog over a social media site for marketing purposes.
Even though you may not want to use a social media site as a primary means of marketing your business, it still may be useful to tie your social media site into your WordPress blog by including social media icons. These are available on most professional WordPress themes. That being said, here are some of the advantages of a blog over a social media site.
Lack of Spam
Social media sites, as they have evolved, have become notorious repositories of user spam. In fact, the amount of spam that users put on people social media feeds is sometimes far in excess of what people would get in their e-mail boxes if they didn't have a spam filter running. For marketing purposes, this has a particularly detrimental impact.
If you're using a social media site as a way of marketing yourself, your business or your creations, understand that any post you made can easily be knocked so far down somebody's feed that they don't even see it. You may put up one great post that really does a good job of marketing what you have to offer and somebody else on that person's friends list may put up 10 useless posts that completely drown out your good post. Simply put, you have no control over spam on social media sites but you can completely eliminate it from your blog, ensuring that useful posts remain visible for longer.
Control Over Content
How content posted to social media sites may be reproduced is a very contentious issue. The bottom line is that it is up to the social media site operator to decide this. You don't get to amend your terms of service agreement with them simply because you don't like some aspect of it or another. On your blog, you are in control. In fact, you can apply different licensing schemes to your content to make certain that people cannot reproduce it without your permission or that they can only reproduce it under certain circumstances.
WordPress themes allow you to create a huge archive of content and, over time, that archive of content can translate into potential profit if it turns out that readers truly enjoy it. If you've put all of that content on your social media site, it doesn't belong to you in the same way it would if you had it on your blog. For example, you cannot sell advertising on your social media profile because it has great content, but you can certainly do so on your WordPress blog.
Transitioning
If you have a highly developed social media profile, whether it's on one of the Facebook type sites or a blogging site such as Tumblr, you may want to transition that content over to your WordPress blog once you get set up. The choice you have to make here is whether or not you want to remove it from the original site. One strategy that may serve you well is to leave the content you've published on your social media site up as an enticement for people to visit your blog site. Put noticeable links to your blog on your social media site so that people know that they should go visit that domain if they want more of what you have to offer.
